The brief: welcome different audiences
Doggo Paradiso is a pet lifestyle brand from Barcelona. The website needed to present the brand to people reading in Spanish, English and Catalan, while keeping one coherent identity.
The challenge was to give each audience a useful path through the content. Translation, navigation and page structure needed to work together, so the language choice felt like part of the experience.
Three languages with a connected structure
We built Spanish, English and Catalan versions with language links, localized pages and search metadata. Hreflang connects the language alternatives, while canonical URLs identify the intended page address for search engines.
This gives each version a clear technical foundation. The structure helps search engines interpret language relationships; positions in search results also depend on content, competition and other factors.
A dedicated SuperZoo section presents the brand’s trade-fair information within the same website experience.
What we delivered
- A website with Spanish, English and Catalan language journeys.
- Localized page titles, descriptions and social metadata.
- Self-referencing canonical URLs and reciprocal hreflang language links.
- A dedicated SuperZoo section in all three languages.
Project: Doggo Paradiso, Global Pet Care SL. Website and technical SEO: Digital Studio (VISION GURU LTD).
Explore Doggo Paradiso to see the presentation.
For a business entering another market, the useful next step is to identify the pages people need to make a decision, the content available in each language and how it will be maintained. Our website and SEO services can be scoped around that plan.
Make multilingual scope practical
Start with the pages people need in each market, not just a translated menu. Product details, enquiry forms and confirmation messages should fit the same language journey. Assign a reviewer for each language and agree how later changes will reach every version.
- Match language-switch links to the equivalent page, rather than always returning visitors to the homepage.
- Keep contact information and product facts consistent across translations.
- Check that each intended language page is accessible and has the correct page title and search signals.
For a new project, include language count and content responsibilities in the brief. Our website budget guide explains why translation and maintenance are part of scope, rather than an afterthought.
